The Whole TruthEnergy & Protein Bars#4 of 14 in categoryRating 4/5

The Whole Truth Double Cocoa Protein Bar

Red flags

  • Red flag: High saturated fat (6.5g)

Green flags

  • Green flag: High protein (25g per 100g)
  • Green flag: High fibre (10g)
  • Green flag: No added sugar

Ingredients, decoded

5 listed
  • Cashew Nuts (35%)
  • Dates (27%)
  • Raw Whey Protein (17%)
  • Cocoa (11%)
  • Almonds (10%)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

BA3

Nutrition per 100 g
BNutritionAIngredients3Risk
VerdictGOOD
Energy492 kcal
Protein25 g
Carbohydrates37.7 g
Total sugars20 g
Added sugars0 g
Dietary fibre10 g
Total fat26.5 g
Saturated fat6.5 g
Trans fat0.2 g
Cholesterol0 mg
Sodium14 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Five ingredients, no added sugar.

The Whole Truth Double Cocoa Protein Bar is made from cashews (35%), dates (27%), raw whey protein (17%), cocoa (11%) and almonds (10%).

CleanPlate scores it BA3. The B for nutrition reflects 25 g of protein and 10 g of fibre. The A for ingredients reflects a five-ingredient, whole-food list. The 3 for risk comes from energy density.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Double Cocoa”

    Holds

    Cocoa is 11% of the bar.

  • Product name

    “Protein Bar”

    Holds

    25 g of protein per 100 g, 20.3% of calories, just over our 20% threshold.

How BA3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
B

Good nutrient density

Protein
25 g
Fibre
10 g
Vitamins and minerals
None declared
Energy
492 kcal

strong protein (25g, Tier 1 raw whey), but very high natural sugar (20g/100g from dates) and very high energy density (492kcal) reduce nutrient score

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
A

Clean, minimally processed

Base
Cashew Nuts
Sweeteners
None added
Additives
0
Flagged
None

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
3

Moderate risk

Added sugar
0 g
Sodium
14 mg
Saturated fat
6.5 g
Trans fat
0.2 g

moderate-high risk from very high energy density and sugar/fat share, though entirely from whole foods, not ultra-processed ingredients

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

The list is cashew nuts (35%), dates (27%), raw whey protein (17%), cocoa (11%) and almonds (10%).

Per 100 g: 492 kcal, 25 g protein, 10 g fibre, 20 g sugar (0 added), 26.5 g fat (6.5 g saturated) and 14 mg sodium.

Ingredients to watch

  • Energy densityWorth watching

    492 kcal per 100 g.

  • Natural sugarWorth watching

    20 g per 100 g from dates.

Common misconceptions

Myth: "Chocolate bars can't be clean"

This one uses cocoa, not a chocolate compound.

Myth: "No added sugar means no sugar"

Dates supply 20 g per 100 g.

How often, and how

  • Active adultsA strong snack or post-workout choice
  • ChildrenHalf a bar
  • DiabeticsLimit portion

Smarter ways to eat it

Break it in half

Half a bar is often enough for a snack.

Pair with milk

Adds calcium and more protein.

Common questions

Is The Whole Truth Double Cocoa Protein Bar healthy?

The Whole Truth Double Cocoa Protein Bar scores BA3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: High saturated fat (6.5g). On the plus side: High protein (25g per 100g); High fibre (10g); No added sugar.

What does the BA3 score mean?

The first letter (B) grades nutritional value: good nutrient density. The second letter (A) grades ingredient and label integrity: clean, minimally processed. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Last reviewed September 26, 2026. Scored with the CleanPlate method from the published label.

More Energy & Protein Bars

All 14 →