The Whole TruthEnergy & Protein Bars#3 of 14 in categoryRating 4/5

The Whole Truth Cranberry Raisin Protein Bar

Red flags

  • Red flag: High sugar (25.6g per 100g)
  • Red flag: High saturated fat (11.7g)

Green flags

  • Green flag: High protein (23g per 100g)
  • Green flag: High fibre (6.5g)
  • Green flag: No added sugar

Ingredients, decoded

7 listed
  • Cashews (36%)
  • Dates (30%)
  • Whey Protein Concentrate, instantised with Lecithin (14%)
  • Almonds (8%)
  • Cocoa Butter (5%)
  • Black Raisins (4%)
  • Freeze Dried Cranberries (3%)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

BA3

Nutrition per 100 g
BNutritionAIngredients3Risk
VerdictGOOD
Energy489 kcal
Protein23 g
Carbohydrates40.7 g
Total sugars25.6 g
Added sugars0 g
Dietary fibre6.5 g
Total fat26 g
Saturated fat11.7 g
Trans fat0 g
Cholesterol6.2 mg
Sodium25.4 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Seven real ingredients, sweetened only by fruit.

The Whole Truth Cranberry Raisin Protein Bar is made from cashews (36%), dates (30%), whey protein concentrate (14%), almonds, cocoa butter, raisins and freeze-dried cranberries.

CleanPlate scores it BA3. The B for nutrition reflects 23 g of protein from whey. The A for ingredients reflects a short, whole-food list with no added sugar or additives. The 3 for risk comes from energy and saturated fat.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Protein Bar”

    Holds

    23 g of protein per 100 g, above FSSAI's 11 g threshold for a high-protein claim. Nuts and dates supply most of the energy, so protein is 18.8% of the calories.

  • Product name

    “Cranberry Raisin”

    Partly true

    Cranberries are 3% and raisins 4%.

  • On the pack

    “No added sugar”

    Holds

    Sweetness comes from whole dates and dried fruit; no sugar, syrup or honey is listed.

How BA3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
B

Good nutrient density

Protein
23 g
Fibre
6.5 g
Vitamins and minerals
None declared
Energy
489 kcal

strong protein (Tier 1 whey concentrate), but very high natural sugar (25.6g/100g from dates/raisins/cranberries) and high energy density (489kcal) reduce nutrient score despite no added sugar

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
A

Clean, minimally processed

Base
Cashews
Main fat
Cocoa Butter
Sweeteners
None added
Additives
1
Flagged
None

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
3

Moderate risk

Added sugar
0 g
Sodium
25.4 mg
Saturated fat
11.7 g
Trans fat
0 g

moderate-high risk from very high energy density and natural sugar/sat-fat share, though nothing artificial or ultra-processed

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

The list is cashews (36%), dates (30%), whey protein concentrate with lecithin (14%), almonds (8%), cocoa butter (5%), black raisins (4%) and freeze-dried cranberries (3%). Values were converted from a 52 g serving.

Per 100 g: 489 kcal, 23 g protein, 6.5 g fibre, 25.6 g sugar (0 added), 26 g fat (11.7 g saturated) and 25 mg sodium.

Ingredients to watch

  • Natural sugarWorth watching

    25.6 g per 100 g from dates and dried fruit.

  • Energy densityWorth watching

    489 kcal per 100 g.

  • Saturated fatWorth watching

    11.7 g per 100 g, partly from cocoa butter.

Common misconceptions

Myth: "No added sugar means low sugar"

Dates and dried fruit bring 25.6 g per 100 g.

Myth: "Protein bars are all processed"

This one is close to a homemade nut and date bar with whey.

How often, and how

  • Active adultsOne bar as a snack or post-workout
  • ChildrenHalf a bar
  • DiabeticsLimit because of natural sugar

Smarter ways to eat it

Pair with fruit

Half a bar with an apple is a filling snack.

Pre-workout

A good source of quick and slow energy.

Common questions

Is The Whole Truth Cranberry Raisin Protein Bar healthy?

The Whole Truth Cranberry Raisin Protein Bar scores BA3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: High sugar (25.6g per 100g); High saturated fat (11.7g). On the plus side: High protein (23g per 100g); High fibre (6.5g); No added sugar.

What does the BA3 score mean?

The first letter (B) grades nutritional value: good nutrient density. The second letter (A) grades ingredient and label integrity: clean, minimally processed. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Last reviewed September 26, 2026. Scored with the CleanPlate method from the published label.

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