ModernBreads & Bakery#12 of 15 in categoryRating 3/5

100% Whole Wheat Bread

Red flags

No major red flags on the label.

Green flags

  • Green flag: Source of protein (9.6g)
  • Green flag: High fibre (6.4g)

Ingredients, decoded

15 listed
  • Whole Wheat Flour (Atta) 57.3%
  • Sugar
  • Wheat Gluten
  • Yeast
  • Edible Vegetable Oil (Refined Soyabean Oil)
  • Iodized Salt
  • Milk Solids
  • Oat Flour
  • Soya Flour
  • Preservatives (282, 200)
  • Malt Product
  • Acidity Regulators (341i, 260, 297)
  • Emulsifier (471)
  • Flour Treatment Agent (510)
  • Antioxidant (300)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

CB4

Nutrition per 100 g
CNutritionBIngredients4Risk
VerdictFAIR
Energy263.9 kcal
Protein9.6 g
Carbohydrates47 g
Total sugars3.9 g
Added sugars3.7 g
Dietary fibre6.4 g
Total fat4.2 g
Saturated fat2.3 g
Trans fat0 g
Sodium480 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Mostly whole wheat, with a long list of helpers.

Modern's 100% Whole Wheat Bread lists atta as the first ingredient at 57.3%. Alongside it are wheat gluten, soya flour, sugar and a range of preservatives and conditioners.

CleanPlate scores it CB4. The C for nutrition reflects modest protein and fibre. The B for ingredients is held back by preservatives and an emulsifier. The 4 for risk is set mainly by sodium.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “100% Whole Wheat”

    Holds

    No maida is listed. Atta is 57.3% of the loaf, with small amounts of oat and soya flour.

How CB4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
C

Adequate nutrient density

Protein
9.6 g
Fibre
6.4 g
Vitamins and minerals
None declared
Energy
264 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Whole Wheat Flour 57.3%
Main fat
Edible Vegetable Oil
Sweeteners
Sugar
Additives
0
Flagged
None

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
4

High risk

Added sugar
3.7 g
Sodium
480 mg
Saturated fat
2.3 g
Trans fat
0 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

Atta is 57.3% of the loaf, and there is no maida. Fibre is 6.4 g and protein 9.6 g per 100 g.

Added sugar is 3.66 g per 100 g. Additives include preservatives 282 and 200, emulsifier 471, three acidity regulators and a flour treatment agent.

Ingredients to watch

  • SodiumConcern

    480 mg per 100 g, the main reason for the risk grade of 4.

  • PreservativesWorth watching

    Calcium propionate (282) and sorbic acid (200) extend shelf life.

  • Emulsifier 471Worth watching

    Mono- and diglycerides, common in packaged bread.

Common misconceptions

Myth: "100% whole wheat means only whole wheat"

The flour is whole wheat, but the loaf also contains gluten, soya flour, sugar and additives.

Myth: "Brown bread is always better"

This one is genuinely whole wheat. Many brown breads are maida with colour.

How often, and how

  • AdultsFine daily with low-salt fillings
  • ChildrenFine in normal portions
  • Watching blood pressureLimit slices; sodium is high

Smarter ways to eat it

Keep fillings low in salt

Use fresh vegetables, egg or paneer rather than cheese slices and sauces.

Freeze half the loaf

Freezing extends freshness without relying on preservatives.

Common questions

Is 100% Whole Wheat Bread healthy?

100% Whole Wheat Bread scores CB4 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. We found no major red flags on its label. On the plus side: Source of protein (9.6g); High fibre (6.4g).

What does the CB4 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Last reviewed June 15, 2026. Scored with the CleanPlate method from the published label.

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