Hide & Seek Choco Chip Cookies
Red flags
- −Red flag: High added sugar (32.3g per 100g)
- −Red flag: High saturated fat (11.2g)
- −Red flag: Refined flour (maida) base
- −Red flag: Palm oil listed
Green flags
- +Green flag: Source of protein (6g)
- +Green flag: Low sodium
Ingredients, decoded
11 listed- Refined Wheat Flour (Maida)
- Sugar
- Choco Chips 17.3% (Sugar, Edible Vegetable Fat (Hydrogenated Oils), Cocoa Solids, Dextrose, Emulsifier (Soy Lecithin), Artificial Flavouring Substances (Vanilla))
- Refined Palm Oil
- Chocolate 5.8% (Sugar, Cocoa Solids, Cocoa Butter, Dextrose, Emulsifier (Soy Lecithin), Artificial Flavouring Substances - Vanilla)
- Invert Sugar Syrup
- Raising Agents (503(i), 500(i))
- Cocoa Solids
- Iodised Salt
- Artificial (Vanilla) Flavouring Substances
- Emulsifier of Vegetable Origin (472e)
ED4
Our take
CleanPlate reviewA cookie that is a third sugar
Hide and Seek is the chocolate chip cookie many of us grew up with, and a common lunchbox treat. The chips and the chocolate are real, but they are not most of what you are eating.
CleanPlate scores it [R]ED4, Very Poor. The E for nutrition reflects a biscuit with almost no fibre or micronutrients. The D for ingredients carries a red flag for hydrogenated fat in the choco chips that the label doesn't confirm as fully hydrogenated, plus palm oil and artificial vanilla. The 4 for risk comes from very high sugar and high saturated fat.
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- Product nameBe careful
“Choco Chip Cookies”
Choco chips are 17.3% of the cookie, but they are a compound made with sugar and hydrogenated fat rather than chocolate.
How ED4 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Very low nutrient density
- Protein
- 6 g
- Fibre
- Not declared
- Vitamins and minerals
- None declared
- Energy
- 474 kcal
Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.
Heavily processed or flagged substances
- Base
- Refined Wheat Flour
- Main fat
- Choco Chips 17.3%, Coco...
- Sweeteners
- 4 types
- Additives
- 4
- Flagged
- Maida, Palm oil
- Artificial flavour or colour
- Yes
Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.
High risk
- Added sugar
- 32.3 g
- Sodium
- 120 mg
- Saturated fat
- 11.2 g
- Trans fat
- 0 g
Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.
[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.
A closer look
Does the label add up?
The choco chips are 17.3 percent of the product, and chocolate is 5.8 percent. Both are declared, which is good practice. But the choco chips are a compound made with hydrogenated vegetable fat, not pure chocolate.
Trans fat is declared at 0 g, which suggests fully rather than partially hydrogenated fat. Vanilla flavour is artificial.
Ingredients to watch
- Sugar, invert syrup and dextroseConcern
Several forms of sugar across the dough, chips and chocolate, adding up to 32.3 g of added sugar per 100 g.
- Hydrogenated fat (type not stated)Concern
The label doesn't say whether this fat is fully or partially hydrogenated. Partial hydrogenation creates trans fat, and a 0 g trans fat line can still hide small amounts, so we treat it as partially hydrogenated until the maker confirms otherwise.
- Refined palm oilWorth watching
The main fat in the dough, and a big part of the 11.2 g of saturated fat per 100 g.
- Refined wheat flour (maida)Worth watching
The first ingredient. Low fibre, quick to digest.
Common misconceptions
Myth: "It has real chocolate, so it is a better biscuit"
There is real chocolate (5.8 percent), but the bigger choco chip share is a compound made with hydrogenated fat, and sugar dominates both.
Myth: "Zero trans fat means the fats are fine"
No trans fat is good. It does not change the 11.2 g of saturated fat per 100 g from palm oil and hardened fat.
Myth: "A few cookies are a light snack"
At 474 kcal per 100 g and a third sugar, a handful adds up fast, especially in a child's lunchbox.
How often, and how
- Healthy adultsTwo cookies, occasionally
- ChildrenA treat, not a daily tiffin item
- Diabetes or PCOSBest avoided
Smarter ways to eat it
Two and done
Put two cookies on a plate with a glass of milk and put the pack away. The milk adds protein and slows you down.
A better lunchbox
Swap the cookie packet for a banana and a few dates with peanuts. Sweet, filling, and far less added sugar.
Common questions
Is Hide & Seek Choco Chip Cookies healthy?
Hide & Seek Choco Chip Cookies scores ED4 (Very Poor) on CleanPlate, which makes it one of the weakest products we've rated and worth swapping out. The main concerns are: High added sugar (32.3g per 100g); High saturated fat (11.2g); Refined flour (maida) base; Palm oil listed. On the plus side: Source of protein (6g); Low sodium.
What does the ED4 score mean?
The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.
Which ingredients in Hide & Seek Choco Chip Cookies should I watch?
Refined Wheat Flour (Maida) (Maida), Refined Palm Oil (Palm oil).
Last reviewed September 26, 2026. Scored with the CleanPlate method from the published label.
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