English Oven Breads & Bakery#10 of 15 in categoryRating 3.3/5

Zero Maida 100% Whole Wheat Bread

Red flags

No major red flags on the label.

Green flags

Green flag: Source of protein (8g)
Green flag: Source of fibre

Ingredients, decoded

11 listed

Whole Wheat Flour (Atta) 49.94%
Milk Powder 6%
Sugar
Yeast
Sunflower Oil
Iodised Salt
Fermented Wheat Flour
Gluten
Acidity Regulator (INS 260)
Flour Treatment Agent (INS 1100)
Antioxidant (INS 300)

ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

CB3

Nutrition per 100 g

CNutritionBIngredients3Risk

VerdictGOOD

Energy307 kcal

Protein8 g

Carbohydrates65 g

Total sugars6 g

Added sugars2 g

Dietary fibre3 g

Total fat2 g

Saturated fat1 g

Trans fat0 g

Sodium439 mg

Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Whole wheat, milk powder and a short list.

English Oven's Zero Maida bread uses atta (49.94%) and 6% milk powder, with no maida and only low-concern additives.

CleanPlate scores it CB3. The C for nutrition reflects modest protein and fibre. The B for ingredients is a good result for a packaged loaf. The 3 for risk comes mainly from sodium.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

Product name
“Zero Maida 100% Whole Wheat”
Holds
No maida is listed; atta is 49.94% of the loaf, with 6% milk powder.

How CB3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →

01 Nutritional valueA to E

Adequate nutrient density

Protein: 8 g
Fibre: 3 g
Vitamins and minerals: None declared
Energy: 307 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E

Good, few concerning additives

Base: Whole Wheat Flour 49.94%
Main fat: Sunflower Oil
Sweeteners: Sugar
Additives: 0
Flagged: None

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5

Moderate risk

Added sugar: 2 g
Sodium: 439 mg
Saturated fat: 1 g
Trans fat: 0 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

Atta is 49.94% and milk powder 6%. The additives are acidity regulator INS 260, flour treatment agent INS 1100 (an enzyme) and antioxidant INS 300 (vitamin C).

Per 100 g: 307 kcal, 8 g protein, 3 g fibre, 2 g added sugar and 439 mg sodium.

Ingredients to watch

SodiumWorth watching
439 mg per 100 g, typical of packaged bread but still high.
FibreWorth watching
3 g per 100 g is low for a whole wheat loaf.

Common misconceptions

Myth: "Zero maida means high fibre"

Fibre here is only 3 g per 100 g, lower than many whole wheat loaves.

Myth: "All packaged bread is full of chemicals"

This loaf's additives are all low concern.

How often, and how

AdultsGood everyday bread
ChildrenGood everyday bread
Watching blood pressureKeep to two slices and low-salt fillings

Smarter ways to eat it

Add fibre on top

Pair with vegetables, sprouts or a nut butter.

Make a quick toast

Toast with a thin smear of butter and sliced tomato.

Common questions

Is Zero Maida 100% Whole Wheat Bread healthy?

Zero Maida 100% Whole Wheat Bread scores CB3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. We found no major red flags on its label. On the plus side: Source of protein (8g); Source of fibre.

What does the CB3 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Last reviewed June 15, 2026. Scored with the CleanPlate method from the published label.

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