BritanniaBiscuits & Cookies#8 of 10 in categoryRating 1.7/5

Britannia Treat Strawberry Flavoured Wafers

Red flags

  • Red flag: High added sugar (27.8g per 100g)
  • Red flag: High saturated fat (24.6g)
  • Red flag: Refined flour (maida) base
  • Red flag: Contains Maltodextrin

Green flags

  • Green flag: Low sodium

Ingredients, decoded

14 listed
  • Refined Wheat Flour (Maida)
  • Sugar
  • Interesterified Vegetable Fat
  • Refined Coconut Oil
  • Milk Solids
  • Colour (INS 127)
  • Emulsifier (INS 322(i))
  • Wheat Fibre
  • Iodised Salt
  • Raising Agent (INS 500(ii))
  • Acidity Regulator (INS 330)
  • Nature Identical Flavouring Substance (Strawberry)
  • Maltodextrin
  • Improver (INS 1101(i))
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

ED4

Nutrition per 100 g
ENutritionDIngredients4Risk
VerdictVERY POOR
Energy569 kcal
Protein4.7 g
Carbohydrates57.8 g
Total sugars33.6 g
Added sugars27.8 g
Total fat35.5 g
Saturated fat24.6 g
Trans fat0 g
Cholesterol0.2 mg
Sodium93 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

A pink dye flagged as a carcinogen, in a sugary wafer.

Britannia Treat Strawberry Wafers are maida wafers layered with a sweet cream made from interesterified fat and coconut oil, coloured pink with erythrosine.

CleanPlate scores it [R]ED4, Very Poor. The E for nutrition reflects almost no protein, fibre or micronutrients. The D for ingredients carries a red flag for erythrosine (INS 127). The 4 for risk comes from sugar, saturated fat and energy.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Strawberry Flavoured”

    Partly true

    No strawberry is listed; the flavour is nature-identical and the pink comes from erythrosine. The name does say "flavoured".

How ED4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
4.7 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
569 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
D

Heavily processed or flagged substances

Base
Refined Wheat Flour
Main fat
Interesterified Vegetab...
Sweeteners
Sugar, Maltodextrin
Additives
4
Flagged
Maida, Maltodextrin

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
4

High risk

Added sugar
27.8 g
Sodium
93 mg
Saturated fat
24.6 g
Trans fat
0 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.

A closer look

Does the label add up?

The list is maida, sugar, interesterified vegetable fat, refined coconut oil, milk solids and colour INS 127, with lecithin, wheat fibre, salt and flavouring.

Per 100 g: 569 kcal, 27.8 g added sugar, 35.5 g fat (24.6 g saturated), 4.7 g protein and 93 mg sodium.

Ingredients to watch

  • Erythrosine (INS 127)Concern

    A synthetic red dye flagged for carcinogenicity in animal studies. The US has moved to revoke its food use.

  • Saturated fatConcern

    24.6 g per 100 g from interesterified fat and coconut oil.

  • Added sugarConcern

    27.8 g per 100 g.

Common misconceptions

Myth: "Strawberry wafers contain strawberry"

The flavour is nature-identical flavouring and the colour is a synthetic dye. No strawberry is listed.

Myth: "Wafers are light because they are airy"

At 569 kcal per 100 g, they are more energy-dense than most chips.

How often, and how

  • ChildrenAvoid, because of erythrosine
  • AdultsRarely, if at all
  • Watching cholesterolAvoid

Smarter ways to eat it

Real strawberries and curd

Chopped strawberries over plain curd satisfy the same craving.

Check the colour codes

Look for INS 127 on pink and red sweets and avoid it where you can.

Common questions

Is Britannia Treat Strawberry Flavoured Wafers healthy?

Britannia Treat Strawberry Flavoured Wafers scores ED4 (Very Poor) on CleanPlate, which makes it one of the weakest products we've rated and worth swapping out. The main concerns are: High added sugar (27.8g per 100g); High saturated fat (24.6g); Refined flour (maida) base; Contains Maltodextrin. On the plus side: Low sodium.

What does the ED4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Britannia Treat Strawberry Flavoured Wafers should I watch?

Refined Wheat Flour (Maida) (Maida), Maltodextrin (Maltodextrin).

Last reviewed September 26, 2026. Scored with the CleanPlate method from the published label.

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