BritanniaBiscuits & Cookies#5 of 10 in categoryRating 2.3/5

Britannia Treat Jim Jam Sandwich Crème Biscuits

Red flags

  • Red flag: Contains Carmoisine
  • Red flag: High added sugar (31.9g per 100g)
  • Red flag: High saturated fat (9.5g)
  • Red flag: Refined flour (maida) base

Green flags

  • Green flag: High fibre (8g)

Ingredients, decoded

24 listed
  • Refined Wheat Flour (Maida)
  • Sugar (24%)
  • Refined Palm Oil
  • Interesterified Vegetable Fat
  • Invert Sugar Syrup
  • Dextrose
  • Milk Solids
  • Sweetened Condensed Milk
  • Edible Maize Starch
  • Maltodextrin
  • Banana Powder (Fruit Products 0.7%)
  • Plum Juice Concentrate (Fruit Products 0.7%)
  • Iodised Salt
  • Emulsifier (INS 322(i))
  • Emulsifier (INS 471)
  • Raising Agent (INS 503(ii))
  • Raising Agent (INS 500(ii))
  • Flavouring Substance (Mixed Fruit)
  • Flavouring Substance (Vanilla)
  • Flavouring Substance (Butter)
  • Acidity Regulator (INS 330)
  • Acidity Regulator (INS 331(iii))
  • Gelling Agent (INS 440)
  • Colour (INS 122)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

CD4

Nutrition per 100 g
CNutritionDIngredients4Risk
VerdictPOOR
Energy483 kcal
Protein5 g
Carbohydrates73 g
Total sugars32.9 g
Added sugars31.9 g
Dietary fibre8 g
Total fat19 g
Saturated fat9.5 g
Trans fat0 g
Cholesterol0 mg
Sodium211 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

A jam biscuit coloured with carmoisine.

Britannia Treat Jim Jam is a maida sandwich biscuit with a sweet cream and a jam centre made from sugar, invert syrup and a little fruit.

CleanPlate scores it [R]CD4. The C for nutrition is helped by 8 g of declared fibre per 100 g. The D for ingredients carries a red flag for carmoisine (INS 122). The 4 for risk comes from sugar and saturated fat.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Jim Jam”

    Be careful

    The jam centre is mostly sugar and invert syrup; fruit (banana powder and plum concentrate) is 1.4% of the biscuit, and the red comes from carmoisine.

How CD4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
C

Adequate nutrient density

Protein
5 g
Fibre
8 g
Vitamins and minerals
None declared
Energy
483 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
D

Heavily processed or flagged substances

Base
Refined Wheat Flour
Main fat
Refined Palm Oil
Sweeteners
4 types
Additives
7
Flagged
4 ingredients

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
4

High risk

Added sugar
31.9 g
Sodium
211 mg
Saturated fat
9.5 g
Trans fat
0 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.

A closer look

Does the label add up?

Maida leads, with sugar (24%), refined palm oil, interesterified fat, invert syrup and dextrose. Fruit products total 1.4%.

Per 100 g: 483 kcal, 31.9 g added sugar, 19 g fat (9.5 g saturated), 8 g fibre, 5 g protein and 211 mg sodium.

Ingredients to watch

  • Carmoisine (INS 122)Concern

    A Southampton Six azo dye. The EU requires a warning label for it.

  • Added sugarConcern

    31.9 g per 100 g.

  • Palm and interesterified fatsWorth watching

    Supply most of the 9.5 g of saturated fat.

Common misconceptions

Myth: "The jam is fruit"

Fruit is 1.4% of the biscuit. The jam is mostly sugar with a red dye.

Myth: "Kids' biscuits are made for kids' health"

This one contains a dye with a hyperactivity warning in the EU.

How often, and how

  • ChildrenAvoid, because of carmoisine
  • AdultsOccasional
  • DiabeticsAvoid

Smarter ways to eat it

Make a jam toast

Whole wheat toast with a thin spread of dye-free jam.

Fruit and nut butter

Apple slices with peanut butter make a better tiffin snack.

Common questions

Is Britannia Treat Jim Jam Sandwich Crème Biscuits healthy?

Britannia Treat Jim Jam Sandwich Crème Biscuits scores CD4 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: Contains Carmoisine; High added sugar (31.9g per 100g); High saturated fat (9.5g); Refined flour (maida) base. On the plus side: High fibre (8g).

What does the CD4 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Britannia Treat Jim Jam Sandwich Crème Biscuits should I watch?

Refined Wheat Flour (Maida) (Maida), Refined Palm Oil (Palm oil), Maltodextrin (Maltodextrin), Colour (INS 122) (Carmoisine).

Last reviewed September 26, 2026. Scored with the CleanPlate method from the published label.

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