KurkureChips & Snacks#44 of 49 in categoryRating 2.3/5

Kurkure Masala Munch Crisps

Red flags

  • Red flag: High sodium (694mg per 100g)
  • Red flag: High saturated fat (15.1g)
  • Red flag: Contains Maltodextrin

Green flags

  • Green flag: Source of protein (6g)

Ingredients, decoded

15 listed
  • Rice Meal (44%)
  • Corn Meal (23%)
  • Edible Vegetable Oil
  • Spices and Condiments (Seasoning)
  • Iodised Salt (Seasoning)
  • Sugar (Seasoning)
  • Flavour - Natural and Nature Identical Flavouring Substances (Seasoning)
  • Black Salt (Seasoning)
  • Tomato Powder (Seasoning)
  • Acidity Regulator (INS 330)
  • Acidity Regulator (INS 296)
  • Acidity Regulator (INS 334)
  • Colour (INS 160c)
  • Maltodextrin (Seasoning)
  • Gram Meal (0.5%)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

EB4

Nutrition per 100 g
ENutritionBIngredients4Risk
VerdictPOOR
Energy554 kcal
Protein6 g
Carbohydrates57.5 g
Total sugars1.4 g
Added sugars0.8 g
Total fat33.4 g
Saturated fat15.1 g
Trans fat0.1 g
Sodium694 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Rice, corn and a pinch of gram

Kurkure is one of India's most recognisable snacks, and one of the most rumoured about. Before getting to the myths, it is worth reading what is actually in the packet.

CleanPlate scores it EB4. The E for nutrition reflects a very calorie-dense snack with little protein, fibre or micronutrient value. The B for ingredients is better than many expect: the base is grain, and there are no synthetic colours. The 4 for risk comes from high sodium and high saturated fat together.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Masala Munch”

    Holds

    Spices, black salt and tomato powder are listed, with natural and nature-identical flavouring.

How EB4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
6 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
554 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Rice Meal
Main fat
Edible Vegetable Oil
Sweeteners
Sugar, Maltodextrin
Additives
3
Flagged
Maltodextrin

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
4

High risk

Added sugar
0.8 g
Sodium
694 mg
Saturated fat
15.1 g
Trans fat
0.1 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

Kurkure does not claim to be healthy. The ingredient list is clear about the base: rice meal, corn meal, oil and seasoning, with gram meal right at the end at 0.5 percent.

The colour is INS 160c, paprika extract, a natural colour. The acidity regulators (citric, malic and tartaric acid) give the tang and are routine.

Ingredients to watch

  • Sodium from salt, black salt and seasoningConcern

    694 mg per 100 g. High even for a savoury snack.

  • Edible vegetable oilWorth watching

    Kurkure is fried: 33.4 g of fat per 100 g, with 15.1 g saturated. The oil type is not specified.

  • MaltodextrinWorth watching

    A starch-based carrier for the seasoning, with no nutritional value.

Common misconceptions

Myth: "Kurkure contains plastic"

No. It burns when lit because it is made of starch and fat, which are both fuel. Any fried snack does the same. The real issues are salt and saturated fat.

Myth: "It has gram in it, so it is a protein snack"

Gram meal is 0.5 percent of the product. Protein is 6 g per 100 g, and it comes mostly from rice and corn.

Myth: "Crunchy puffed snacks are lighter than chips"

Kurkure has about the same calories as potato chips: 554 kcal per 100 g.

How often, and how

  • Healthy adultsOccasionally, a small portion
  • ChildrenAn occasional treat, not a daily snack
  • High blood pressureBest avoided

Smarter ways to eat it

Share the packet

A packet split between two or three people keeps the salt and calories in a reasonable range.

Chana instead

Roasted chana or makhana with chaat masala gives a similar spicy crunch with real protein and fibre.

Common questions

Is Kurkure Masala Munch Crisps healthy?

Kurkure Masala Munch Crisps scores EB4 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High sodium (694mg per 100g); High saturated fat (15.1g); Contains Maltodextrin. On the plus side: Source of protein (6g).

What does the EB4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Kurkure Masala Munch Crisps should I watch?

Maltodextrin (Seasoning) (Maltodextrin).

Last reviewed June 19, 2026. Scored with the CleanPlate method from the published label.

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