ITCChips & Snacks#42 of 49 in categoryRating 2.3/5

Bingo Tedhe Medhe Masala Tadka Crisps

Red flags

  • Red flag: High saturated fat (15.5g)
  • Red flag: Palm oil listed
  • Red flag: Contains Maltodextrin

Green flags

  • Green flag: Source of protein (5.5g)

Ingredients, decoded

15 listed
  • Cereals And Pulses Mix (Rice Grits, Degermed Corn Grits, Bengal Gram Grits, Pea Grits)
  • Edible Vegetable Oil (Palmolein or Rice Bran)
  • Onion Powder
  • Spices & Condiments
  • Iodized Salt
  • Maltodextrin
  • Black Salt
  • Flavour Enhancers (INS 508, INS 635)
  • Acidity Regulators (Malic Acid E296, Citric Acid E330, Tartaric Acid E334)
  • Tomato Powder
  • Sugar
  • Hydrolyzed Vegetable Protein
  • Garlic Powder
  • Nature Identical Flavouring Substances
  • Natural Flavours
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

EC3

Nutrition per 100 g
ENutritionCIngredients3Risk
VerdictPOOR
Energy546 kcal
Protein5.5 g
Carbohydrates57.3 g
Total sugars1.1 g
Added sugars1.2 g
Total fat32.8 g
Saturated fat15.5 g
Trans fat0.1 g
Cholesterol0 mg
Sodium138.4 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Grain and pulse crisps with enhancers, and a label that doesn't add up.

Bingo Tedhe Medhe Masala Tadka is made from a cereal and pulse mix (rice, corn, Bengal gram and pea grits), fried in palmolein or rice bran oil and seasoned with flavour enhancers.

CleanPlate scores it EC3. The E for nutrition reflects very little protein, fibre or micronutrients. The C for ingredients and label reflects enhancers, flavouring and a nutrition panel that contradicts itself. The 3 for risk comes from energy and saturated fat.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Masala Tadka”

    Holds

    Real spices, onion, garlic and tomato powder are listed, though flavour enhancers help.

How EC3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
5.5 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
546 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
C

Mixed processing and additives

Base
Cereals And Pulses Mix
Main fat
Edible Vegetable Oil
Sweeteners
Maltodextrin, Sugar
Additives
5
Flagged
Palmolein, Maltodextrin

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
3

Moderate risk

Added sugar
1.2 g
Sodium
138.4 mg
Saturated fat
15.5 g
Trans fat
0.1 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

The base is a mix of rice, corn, Bengal gram and pea grits. The seasoning includes onion powder, spices, salt, maltodextrin, black salt, enhancers INS 508 and 635, acidity regulators, tomato powder, sugar and hydrolysed vegetable protein.

Per 100 g: 546 kcal, 5.5 g protein, 32.8 g fat (15.5 g saturated) and 138 mg sodium. Fibre is not declared.

Ingredients to watch

  • Flavour enhancers (508, 635)Worth watching

    Potassium chloride and ribonucleotides, used to boost savouriness.

  • Label inconsistenciesWorth watching

    Added sugar exceeds total sugar, and sodium looks implausibly low. Scored provisionally.

  • Saturated fatWorth watching

    15.5 g per 100 g when fried in palmolein.

Common misconceptions

Myth: "Pulse-based snacks are high protein"

Protein here is 5.5 g per 100 g.

Myth: "Low sodium on the label means low salt"

The declared figure is hard to reconcile with the ingredient list.

How often, and how

  • AdultsOccasional small portion
  • ChildrenOccasional
  • Watching weightEnergy-dense; limit

Smarter ways to eat it

Roasted chana

Roasted Bengal gram with masala gives far more protein.

Portion control

Use a small bowl.

Common questions

Is Bingo Tedhe Medhe Masala Tadka Crisps healthy?

Bingo Tedhe Medhe Masala Tadka Crisps scores EC3 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High saturated fat (15.5g); Palm oil listed; Contains Maltodextrin. On the plus side: Source of protein (5.5g).

What does the EC3 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (C) grades ingredient and label integrity: mixed processing and additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Which ingredients in Bingo Tedhe Medhe Masala Tadka Crisps should I watch?

Edible Vegetable Oil (Palmolein or Rice Bran) (Palmolein), Maltodextrin (Maltodextrin).

Last reviewed September 26, 2026. Scored with the CleanPlate method from the published label.

Better Chips & Snacks

All 49 →