ITCChips & Snacks#33 of 49 in categoryRating 2.7/5

Bingo Original Style Chilli Potato Chips

Red flags

  • Red flag: High sodium (824.6mg per 100g)
  • Red flag: High saturated fat (14.2g)
  • Red flag: Palm oil listed
  • Red flag: Contains Maltodextrin

Green flags

  • Green flag: Source of protein (7.1g)

Ingredients, decoded

18 listed
  • Potato (60.0%)
  • Refined Palmolein
  • Iodized Salt
  • Red Chilli Powder (1.1%)
  • Maltodextrin
  • Spices and Condiments
  • Onion Powder
  • Refined Wheat Flour (Maida)
  • Nature Identical Flavouring Substances
  • Black Salt
  • Milk Solids
  • Natural Flavours and Natural Flavouring Substances
  • Sugar
  • Tomato Powder
  • Hydrolyzed Vegetable Protein
  • Garlic Powder
  • Flavour Enhancer (INS 508)
  • Iodized Salt
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

DB4

Nutrition per 100 g
DNutritionBIngredients4Risk
VerdictFAIR
Energy531 kcal
Protein7.1 g
Carbohydrates50.5 g
Total sugars1.5 g
Added sugars0.8 g
Total fat33.4 g
Saturated fat14.2 g
Trans fat0.1 g
Sodium824.6 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

A chilli chip built on palm oil and flavour enhancers.

Bingo's Original Style Chilli chips are a mainstream fried potato chip with a seasoning mix. Potato is 60% of the pack; the rest is oil and a long list of seasoning ingredients.

CleanPlate scores it DB4. The D for nutrition reflects little fibre or micronutrient value for the calories. The B for ingredients is held back by palmolein and flavouring. The 4 for risk comes from high energy, saturated fat and sodium.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Chilli”

    Holds

    Red chilli powder is listed at 1.1%, alongside other spices.

How DB4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
D

Low nutrient density

Protein
7.1 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
531 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
B

Good, few concerning additives

Base
Potato
Main fat
Refined Palmolein
Sweeteners
Maltodextrin, Sugar
Additives
3
Flagged
3 ingredients

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
4

High risk

Added sugar
0.8 g
Sodium
824.6 mg
Saturated fat
14.2 g
Trans fat
0.1 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

Potato is declared at 60%. The oil is refined palmolein, and total fat is 33.4 g per 100 g with 14.2 g saturated.

The seasoning includes maltodextrin, nature-identical flavouring, hydrolysed vegetable protein and flavour enhancer INS 508. Added sugar is 0.8 g per 100 g. Fibre is not declared.

Ingredients to watch

  • SodiumConcern

    825 mg per 100 g. A 50 g pack is about a fifth of the daily limit.

  • Refined palmoleinWorth watching

    High in saturated fat: 14.2 g per 100 g.

  • Flavour enhancersWorth watching

    INS 508 and hydrolysed vegetable protein boost savouriness and make it easy to keep eating.

Common misconceptions

Myth: "The chilli makes it a healthier choice"

Chilli powder is only 1.1%. The nutrition profile is the same as any fried chip.

Myth: "Zero trans fat means the fat is fine"

Trans fat is low, but saturated fat is high because of palmolein.

How often, and how

  • AdultsOccasional, small portion
  • ChildrenOccasional treat only
  • Watching blood pressureBest avoided because of sodium

Smarter ways to eat it

Make a spiced alternative

Roasted chana or makhana tossed with chilli powder and a pinch of salt gives the same kick with far less fat.

Share the pack

Split a pack between two or three people to keep portions small.

Common questions

Is Bingo Original Style Chilli Potato Chips healthy?

Bingo Original Style Chilli Potato Chips scores DB4 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. The main concerns are: High sodium (824.6mg per 100g); High saturated fat (14.2g); Palm oil listed; Contains Maltodextrin. On the plus side: Source of protein (7.1g).

What does the DB4 score mean?

The first letter (D) grades nutritional value: low nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Bingo Original Style Chilli Potato Chips should I watch?

Refined Palmolein (Palmolein), Maltodextrin (Maltodextrin), Refined Wheat Flour (Maida) (Maida).

Last reviewed 2026-06-19. Scored with the CleanPlate method from the published label.

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