The Baker's Dozen Cakes & Pastries#1 of 6 in categoryRating 3/5

The Baker's Dozen Protein Chocolate Muffin Cup Cake

Red flags

Red flag: High added sugar (21g per 100g)
Red flag: Refined flour (maida) base
Red flag: Contains Potassium Sorbate
Red flag: Contains Calcium Propionate

Green flags

Green flag: High protein (12g per 100g)
Green flag: Source of fibre

Ingredients, decoded

16 listed

Sugar
Refined Wheat Flour (Maida)
Milk
Sunflower Oil
Soy Protein Isolate (7.5%)
Sugar (Dark Choco Chips)
Cocoa Solids (Dark Choco Chips)
Cocoa Butter (Dark Choco Chips)
Dextrose (Dark Choco Chips)
Emulsifier - INS 322 (Dark Choco Chips)
Cocoa Powder (3.2%)
Apple Cider Vinegar
Raising Agent (INS 500(ii))
Iodized Salt
Preservative (INS 202)
Preservative (INS 282)

ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

CB4

Nutrition per 100 g

CNutritionBIngredients4Risk

VerdictFAIR

Energy379 kcal

Protein12 g

Carbohydrates43 g

Total sugars24 g

Added sugars21 g

Dietary fibre3 g

Total fat17 g

Saturated fat3 g

Trans fat0 g

Cholesterol0 mg

Sodium196 mg

Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Protein added, but sugar still comes first.

The Baker's Dozen Protein Chocolate Muffin adds 7.5% soy protein isolate to a chocolate muffin of sugar, maida, milk and sunflower oil.

CleanPlate scores it CB4. The C for nutrition reflects a real protein boost from soy isolate. The B for ingredients reflects maida and two preservatives. The 4 for risk comes from added sugar and energy.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

Product name
“Protein Chocolate Muffin”
Be careful
Protein is 12 g per 100 g, enough for a high-protein claim under FSSAI rules, but sugar is the first ingredient.
Product name
“Chocolate”
Partly true
Cocoa powder is 3.2%, plus dark choco chips with no % given.

How CB4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →

01 Nutritional valueA to E

Adequate nutrient density

Protein: 12 g
Fibre: 3 g
Vitamins and minerals: None declared
Energy: 379 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E

Good, few concerning additives

Base: Sugar
Main fat: Sunflower Oil
Sweeteners: Sugar, Dextrose
Additives: 4
Flagged: 3 ingredients

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5

High risk

Added sugar: 21 g
Sodium: 196 mg
Saturated fat: 3 g
Trans fat: 0 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

Sugar leads, followed by maida, milk, sunflower oil and soy protein isolate (7.5%). There are dark choco chips and 3.2% cocoa powder. Preservatives are 202 and 282.

Per 100 g: 379 kcal, 12 g protein, 3 g fibre, 21 g added sugar, 3 g saturated fat and 196 mg sodium.

Ingredients to watch

Added sugarConcern
21 g per 100 g. It is the first ingredient.
Refined flourWorth watching
Maida gives little fibre.
PreservativesWorth watching
Potassium sorbate (202) and calcium propionate (282).

Common misconceptions

Myth: "Protein muffins are health food"

The protein is real, but the muffin is still mostly sugar and maida.

Myth: "Protein cancels out sugar"

It slows digestion a little, but the sugar still counts.

How often, and how

Active adultsOccasional post-workout treat
ChildrenOccasional treat
DiabeticsAvoid

Smarter ways to eat it

Pair with milk

A glass of milk with half a muffin makes a more balanced snack.

Home protein muffins

Oats, banana, egg and curd make a lower-sugar alternative.

Common questions

Is The Baker's Dozen Protein Chocolate Muffin Cup Cake healthy?

The Baker's Dozen Protein Chocolate Muffin Cup Cake scores CB4 (Fair) on CleanPlate, which makes it an occasional-use product, where the concerns start to outweigh the positives. The main concerns are: High added sugar (21g per 100g); Refined flour (maida) base; Contains Potassium Sorbate; Contains Calcium Propionate. On the plus side: High protein (12g per 100g); Source of fibre.

What does the CB4 score mean?

The first letter (C) grades nutritional value: adequate nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in The Baker's Dozen Protein Chocolate Muffin Cup Cake should I watch?

Refined Wheat Flour (Maida) (Maida), Preservative (INS 202) (Potassium Sorbate), Preservative (INS 282) (Calcium Propionate).

Last reviewed September 26, 2026. Scored with the CleanPlate method from the published label.

More Cakes & Pastries

All 6 →