BritanniaCakes & Pastries#3 of 6 in categoryRating 1.7/5

Britannia Cake Fudge it Chocolate Brownie

Red flags

  • Red flag: High added sugar (40.8g per 100g)
  • Red flag: High saturated fat (13g)
  • Red flag: Refined flour (maida) base
  • Red flag: Palm oil listed

Green flags

Nothing stands out in its favour.

Ingredients, decoded

29 listed
  • Sugar
  • Refined Wheat Flour (Maida)
  • Refined Palmolein Oil
  • Eggs
  • Sugar (Choco Callets)
  • Hydrogenated Vegetable Fat (Choco Callets)
  • Cocoa Solids (Choco Callets)
  • Emulsifier - INS 491 (Choco Callets)
  • Dextrose (Choco Callets)
  • Emulsifier - INS 322(i) (Choco Callets)
  • Sugar (Milk Chocolate Chips)
  • Cocoa Butter (Milk Chocolate Chips)
  • Milk Solids (Milk Chocolate Chips)
  • Cocoa Solids (Milk Chocolate Chips)
  • Dextrose (Milk Chocolate Chips)
  • Emulsifier - INS 322(i) (Milk Chocolate Chips)
  • Cocoa Solids (2%)
  • High Maltose Syrup
  • Liquid Glucose
  • Iodised Salt
  • Artificial Flavouring Substance (Brownie Magnum)
  • Artificial Flavouring Substance (Vanilla)
  • Colour (INS 150d)
  • Emulsifier (INS 471)
  • Preservative (INS 202)
  • Preservative (INS 282)
  • Stabilizer (INS 415)
  • Baking Powder
  • Acidity Regulator (INS 330)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

ED4

Nutrition per 100 g
ENutritionDIngredients4Risk
VerdictVERY POOR
Energy470 kcal
Protein5 g
Carbohydrates58.5 g
Total sugars41 g
Added sugars40.8 g
Total fat24 g
Saturated fat13 g
Trans fat0 g
Cholesterol44.5 mg
Sodium174 mg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Sugar is the first ingredient, at 41 per cent.

Britannia's Fudge It Chocolate Brownie is a packaged brownie cake made from sugar, maida, palmolein and eggs, with choco callets and milk chocolate chips.

CleanPlate scores it [R]ED4, Very Poor. The E for nutrition reflects almost no protein, fibre or micronutrients. The D for ingredients carries a red flag for hydrogenated fat the label doesn't confirm as fully hydrogenated, plus artificial flavours, caramel colour and preservatives. The 4 for risk comes from sugar, saturated fat and energy.

Claims vs reality

What the pack says, checked against the ingredient list and nutrition panel.

  • Product name

    “Chocolate Brownie”

    Partly true

    Cocoa solids are 2%. The choco callets and milk chocolate chips aren't given a %.

How ED4 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
5 g
Fibre
Not declared
Vitamins and minerals
None declared
Energy
470 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
D

Heavily processed or flagged substances

Base
Sugar
Main fat
Refined Palmolein Oil
Sweeteners
4 types
Additives
7
Flagged
5 ingredients
Artificial flavour or colour
Yes

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
4

High risk

Added sugar
40.8 g
Sodium
174 mg
Saturated fat
13 g
Trans fat
0 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.

A closer look

Does the label add up?

Sugar leads, followed by maida, refined palmolein and eggs. The choco callets use hydrogenated vegetable fat. Sweeteners include sugar, dextrose, high-maltose syrup and liquid glucose.

Per 100 g: 470 kcal, 40.8 g added sugar, 24 g fat (13 g saturated), 5 g protein and 174 mg sodium. Additives include caramel colour 150d, emulsifiers 491 and 471, preservatives 202 and 282, and stabiliser 415.

Ingredients to watch

  • Added sugarConcern

    40.8 g per 100 g. A single brownie is a large sugar hit.

  • Hydrogenated fat (type not stated)Concern

    The label doesn't say whether this fat is fully or partially hydrogenated. Partial hydrogenation creates trans fat, and a 0 g trans fat line can still hide small amounts, so we treat it as partially hydrogenated until the maker confirms otherwise.

  • Caramel colour 150d and artificial flavoursWorth watching

    Used to deepen colour and chocolate flavour.

Common misconceptions

Myth: "A brownie is a chocolate snack"

Cocoa solids in the cake are 2%. It is mostly sugar and flour.

Myth: "Small pack, small impact"

Even a small brownie carries several teaspoons of sugar.

How often, and how

  • ChildrenOccasional treat
  • AdultsOccasional
  • DiabeticsAvoid

Smarter ways to eat it

Dark chocolate instead

Two squares of 70% dark chocolate give more cocoa with less sugar.

Halve it

Share one brownie.

Common questions

Is Britannia Cake Fudge it Chocolate Brownie healthy?

Britannia Cake Fudge it Chocolate Brownie scores ED4 (Very Poor) on CleanPlate, which makes it one of the weakest products we've rated and worth swapping out. The main concerns are: High added sugar (40.8g per 100g); High saturated fat (13g); Refined flour (maida) base; Palm oil listed.

What does the ED4 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (D) grades ingredient and label integrity: heavily processed or flagged substances. The number (4) grades risk nutrients (sugar, sodium, saturated fat): high risk.

Which ingredients in Britannia Cake Fudge it Chocolate Brownie should I watch?

Refined Wheat Flour (Maida) (Maida), Refined Palmolein Oil (Palmolein), Colour (INS 150d) (Caramel Colour (Class IV)), Preservative (INS 202) (Potassium Sorbate), Preservative (INS 282) (Calcium Propionate).

Last reviewed September 26, 2026. Scored with the CleanPlate method from the published label.

Better Cakes & Pastries

All 6 →