Kissan Mixed Fruit Jam
Red flags
- −Red flag: Contains Carmoisine
- −Red flag: High added sugar (62.6g per 100g)
- −Red flag: Contains Potassium Sorbate
Green flags
- +Green flag: Low sodium
Ingredients, decoded
9 listed- Sugar
- Mixed Fruit Pulp Blend - 60% (Papaya Pulp, Pear Pulp, Apple Juice, Banana Pulp, Pineapple Juice, Orange Juice, Mango Pulp, Grape Juice)
- Acidity Regulator (E330)
- Thickener (E440)
- Iodised Salt
- Vitamins and Minerals
- Preservative (E202)
- Natural Flavouring Substances
- Food Colour (E122)
[F] CB3
Our take
CleanPlate reviewSixty percent fruit, mostly sugar, and a red azo dye.
Kissan Mixed Fruit Jam is India's best-known jam. It declares a 60% fruit pulp and juice blend, but sugar is listed first.
CleanPlate scores it [F][R]CB3. The C for nutrition depends on added vitamin A and zinc; without them it would be E. The B for ingredients carries a red flag for carmoisine (E122). The 3 for risk is set by sugar.
Claims vs reality
What the pack says, checked against the ingredient list and nutrition panel.
- Product nameHolds
“Mixed Fruit”
The fruit pulp and juice blend is 60% of the jam, although sugar is still the largest single ingredient.
How CB3 breaks down
Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.
Adequate nutrient density
- Protein
- 0.3 g
- Fibre
- 0.8 g
- Vitamins and minerals
- Vitamin A, Zinc
- Energy
- 285 kcal
Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.
Good, few concerning additives
- Base
- Sugar
- Sweeteners
- Sugar
- Additives
- 4
- Flagged
- Potassium Sorbate, Carmoisine
Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.
Moderate risk
- Added sugar
- 62.6 g
- Sodium
- 51 mg
- Saturated fat
- 0 g
- Trans fat
- 0 g
Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.
[F] Added vitamins or minerals meaningfully lift this product's nutrition grade. Without them it would score lower.
[R] Contains an ingredient on our red-flag list (such as a partially hydrogenated oil or a flagged synthetic dye), which cuts the ingredient grade.
A closer look
Does the label add up?
Sugar is the first ingredient, followed by a 60% fruit blend that includes juices as well as pulp. Added sugar is 62.6 g of 68.1 g total per 100 g.
The jam contains E122 (carmoisine) and the preservative E202 (potassium sorbate). Vitamin A (472.5 µg) and zinc (4.4 mg) per 100 g are fortified.
Ingredients to watch
- Carmoisine (E122)Concern
A synthetic azo dye from the Southampton Six group. The EU requires a warning label on foods that contain it.
- Added sugarConcern
62.6 g per 100 g. A tablespoon (20 g) holds about 12.5 g of added sugar.
- Potassium sorbate (E202)Worth watching
A common preservative. Low concern, but it adds to the additive count.
Common misconceptions
Myth: "60% fruit means it is mostly fruit"
Much of that fruit blend is juice, and sugar is still the single largest ingredient.
Myth: "Fruit jam counts as a fruit serving"
It does not. The fibre and most nutrients of whole fruit are gone.
How often, and how
- ChildrenA thin spread occasionally; avoid daily use because of E122
- AdultsA teaspoon, not a tablespoon
- DiabeticsAvoid or use very sparingly
Smarter ways to eat it
Use mashed fruit instead
Mashed banana or stewed apple on toast gives sweetness with fibre.
Spread thin
One teaspoon per slice keeps added sugar to about 3 g.
Common questions
Is Kissan Mixed Fruit Jam healthy?
Kissan Mixed Fruit Jam scores CB3 (Good) on CleanPlate, which makes it a reasonable choice with a trade-off or two worth knowing about. The main concerns are: Contains Carmoisine; High added sugar (62.6g per 100g); Contains Potassium Sorbate. On the plus side: Low sodium.
What does the CB3 score mean?
The first letter (C) grades nutritional value: adequate nutrient density. The second letter (B) grades ingredient and label integrity: good, few concerning additives. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk. The [F] means added vitamins or minerals meaningfully lift the nutrition grade.
Which ingredients in Kissan Mixed Fruit Jam should I watch?
Preservative (E202) (Potassium Sorbate), Food Colour (E122) (Carmoisine).
Last reviewed 2026-06-19. Scored with the CleanPlate method from the published label.