Amul Salted Butter

Red flags

  • Red flag: High sodium (836mg per 100g)
  • Red flag: High saturated fat (61g)

Green flags

Nothing stands out in its favour.

Ingredients, decoded

2 listed
  • Butter
  • Common salt. Contains permitted natural colour (Annatto)
ConcernWorth watchingIn label order. Tap a highlighted one to learn more.

EA3

Nutrition per 100 g
ENutritionAIngredients3Risk
VerdictPOOR
Energy722 kcal
Protein0.5 g
Total fat80 g
Saturated fat61 g
Sodium836 mg
Vitamin A650 µg
Highlighted values exceed FSSAI and UK FSA front of pack thresholds.

Our take

CleanPlate review

Real butter, honestly made, meant for small amounts

Amul butter is on almost every Indian breakfast table. It is also a perfect example of why CleanPlate uses three separate grades instead of one.

CleanPlate scores it EA3. The E for nutrition is simply what butter is: 722 kcal per 100 g with very little protein, so nutrients per calorie are low. The A for ingredients is as good as it gets: butter, salt and a natural colour. The 3 for risk reflects saturated fat and sodium.

How EA3 breaks down

Each grade is scored on its own. Here are the label numbers behind each one, per 100 g.

How we score →
01 Nutritional valueA to E
E

Very low nutrient density

Protein
0.5 g
Fibre
Not declared
Vitamins and minerals
Vitamin A
Energy
722 kcal

Scored on eight nutrients (protein, fibre, calcium, iron, vitamins A, C, D and zinc), per 100 g and per 100 kcal.

02 Ingredient & label integrityA to E
A

Clean, minimally processed

Base
Butter
Main fat
Butter
Sweeteners
None added
Additives
0
Flagged
None

Scored on six things: base processing, fat quality, sweeteners, additives, colours and flavours.

03 Risk nutrients1 to 5
3

Moderate risk

Sodium
836 mg
Saturated fat
61 g

Scored on added sugar, sodium and saturated fat, with a penalty for trans fat.

A closer look

Does the label add up?

The label lists butter, common salt and a permitted natural colour, annatto. There is nothing else to decode: no emulsifiers, preservatives or synthetic colours.

It is salted butter, so sodium is 836 mg per 100 g. A 10 g serving, about a pat on toast, carries roughly 84 mg of sodium and 6 g of saturated fat.

Ingredients to watch

  • Saturated fatWorth watching

    61 g per 100 g. Normal for butter, and the reason portions matter.

  • SaltWorth watching

    836 mg of sodium per 100 g. Unsalted butter is an easy swap if you are watching sodium.

  • AnnattoFine

    A natural orange-yellow colour made from the seeds of the achiote plant. No concern.

Common misconceptions

Myth: "An E grade means butter is junk"

No. The E is about nutrient density per calorie. The ingredient grade is an A. Butter is an honest food that is very calorie dense, so use it in small amounts.

Myth: "Butter has artificial colour"

The yellow comes from annatto, a natural seed extract, not a synthetic dye.

Myth: "Butter has no nutrition at all"

It carries vitamin A (650 mcg per 100 g). It just carries a lot of calories with it.

How often, and how

  • Healthy adultsA small pat daily is fine
  • ChildrenFine in small amounts on roti or toast
  • High cholesterol or blood pressureUse sparingly; consider unsalted

Smarter ways to eat it

Measure the pat

A 10 g pat is about 72 kcal. Spread it thin on warm roti or toast, where a little goes a long way.

Butter for flavour, not frying

Finish dal or vegetables with a small knob of butter for flavour, and cook with a lower saturated fat oil.

Common questions

Is Amul Salted Butter healthy?

Amul Salted Butter scores EA3 (Poor) on CleanPlate, which makes it best kept as a rare treat rather than a regular buy. The main concerns are: High sodium (836mg per 100g); High saturated fat (61g).

What does the EA3 score mean?

The first letter (E) grades nutritional value: very low nutrient density. The second letter (A) grades ingredient and label integrity: clean, minimally processed. The number (3) grades risk nutrients (sugar, sodium, saturated fat): moderate risk.

Last reviewed 2026-06-16. Scored with the CleanPlate method from the published label.